The first two weeks of the NFL’s new league year are typically the busiest ones for the business of football, and this year—despite a diminished salary cap—was no exception. And not to be outdone by any player signing, it was the league—not a team or player—that made the biggest headline.
Here are my top 10 business of football stories from this March’s flurry of activity.
1. The still undisputed champion of programming
The NFL’s new media contracts are massive, with cumulative value north of $100 billion over 10 years. The incumbents—CBS, NBC, Fox and ESPN/ABC—almost doubled their current rights fees.