We are clearly at an inflection point in college athletics. Last week a seminal case on rights of college athletes produced a beatdown of the NCAA from the highest court in the land. And as of this Thursday, name, image and likeness (NIL) rights for college athletes are upon us, whether the NCAA likes it or not. Let’s examine.
Alston decision
One can count on two hands how often a case involving sports has reached the U. S. Supreme Court, so sports business and law nerds like myself were giddy last week when it happened in a case regarding limitations on benefits for college athletes.