The King of Beers has found a unique way to salute the King of Goals.
Brewing giant Budweiser is celebrating Barcelona’s Lionel Messi — who recently became the all-time top scorer for a single club, breaking the record Pelé set with Santos in his native Brazil — by sending a bottle of suds for every strike, all 644 of them, to the goalkeepers Messi scored each of those goals against.
The individual bottles are numbered, each one representing a specific goal he scored over his 16-plus years with Barca:
644 goals = 644 moments of Messi magic
And yes, we’ve created a custom bottle for every single goal to send to the keepers to toast their part in history.