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Browns' Nick Chubb Launching 'Chubb Crunch' Cereal; Proceeds Will Benefit Charity

Cleveland Browns running back Nick Chubb announced Tuesday he's teamed with PLB Sports and Entertainment to launch Chubb Crunch cereal, which will debut in August and benefit First Candle, a nonprofit organization focused on eradicating Sudden Infant Death Syndrome (SIDS).

TMZ Sports reported a representative for PLBSE, which gained notoriety in 1998 following the release of Flutie Flakes with then-Buffalo Bills quarterback Doug Flutie, said the cereal will be similar to Cinnamon Toast Crunch, with Chubb donning superhero gear on the box.

The two-time Pro Bowl selection said he chose First Candle to benefit from the proceeds because he lost a nephew to SIDS, per TMZ.