Cleveland Browns running back Nick Chubb announced Tuesday he's teamed with PLB Sports and Entertainment to launch Chubb Crunch cereal, which will debut in August and benefit First Candle, a nonprofit organization focused on eradicating Sudden Infant Death Syndrome (SIDS).
TMZ Sports reported a representative for PLBSE, which gained notoriety in 1998 following the release of Flutie Flakes with then-Buffalo Bills quarterback Doug Flutie, said the cereal will be similar to Cinnamon Toast Crunch, with Chubb donning superhero gear on the box.
The two-time Pro Bowl selection said he chose First Candle to benefit from the proceeds because he lost a nephew to SIDS, per TMZ.