LGBCoin found a way to sponsor Xfinity driver Brandon Brown that is within NASCAR’s rules, announcing on Saturday morning that it agreed to a two-year sponsorship and personal endorsement deal with the 28-year-old.
The eight-figure deal “will include personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals,” per the cryptocurrency's press release. NASCAR does not need to approve away-from-track deals, according to the Charlotte Observer.
“I’m working to achieve my own American dream,” Brown said in the press release. “I’m humbled and thankful for LGBcoin.