Chris Wilder hopes Sheffield United can match the standards they set last season as they begin the new Premier League campaign against Wolves.
The Blades were the surprise package in the division last term, challenging for European qualification in their first season after promotion.
Wilder's side ultimately had to settle for a comfortable top-half finish, but the manager is now determined to ensure there is no drop-off.
United have made a host of signings, including the notable captures of goalkeeper Aaron Ramsdale - returning to his former club - and Chelsea's Ethan Ampadu on loan.
"Will it be a failure if we [just] stay in the division again?