Last November, when cryptocurrency was skyrocketing to new heights and Bitcoin was one of the red-hot financial vehicles of 2021, the mobile payment service Cash App grabbed some trending headlines through partnerships with two headlining NFL names: Green Bay Packers quarterback Aaron Rodgers and Los Angeles Rams wideout Odell Beckham Jr.
The significance? Both players endorsed Bitcoin and announced plans to take portions of their 2021 salaries in the cryptocurrency during a month when Bitcoin would hit an all-time high of $68,906 per coin.
The plot twist?