For months now, as college athletics leaders brace for a world of athlete revenue sharing, they’ve made decisions consistent with an industry that is breaking free of its amateurism shell and evolving into a more professionalized entity.
Schools are hiring general managers to oversee their rosters, capologists to appropriately distribute cash and consultants to find untapped avenues to generate revenue. Many of them are altering the entire structure of athletic departments, including the creation of college scouting departments.
They are increasing ticket sales, slapping corporate sponsors on their stadiums and even exploring private equity — all in an effort to produce new revenue to distribute to players.