Bill Belichick's girlfriend Jordon Hudson is taking an active role in shaping the communications strategy at UNC. Hudson — who Belichick asked to be included on school emails — advised the university's media team against announcing Steve Belichick as Bill's son in an attempt to prevent claims of nepotism, according to The Athletic.
Hudson sent guidelines to the university on how to announce Steve's hiring, saying Steve should "be depicted and represented as his own established, credible entity as opposed to an extension of Bill," per emails obtained by The Athletic.
“It can be easily misinterpreted that Steve is simply benefitting from nepotism but that is not the case.