Acknowledging a hated rival is easy for a new college football coach and goes a long way toward earning acceptance from the fan base.
Bill Belichick endeared himself to the North Carolina faithful during his introductory press conference by holding up his father's old UNC sweatshirt and told a story in which his first words were supposedly "Beat Duke."
With the Tar Heels visiting the No. 2 Blue Devils on Saturday, UNC's new head football coach wanted to show Chapel Hill how seriously he takes the competition between Tobacco Road rivals.