The Big 12 sent a cease and desist letter to ESPN regarding the network's use of video showing Baylor and TCU football players in a Star Wars commercial, Big 12 commissioner Bob Bowlsby confirmed to CBS Sports.
Prior to the Baylor-TCU game on Nov. 27, ESPN aired a Star Wars-themed introduction that featured clips from the upcoming movie spliced with highlights of Baylor and TCU football players in action. (You can watch it here, as it's still up on ESPN.com.) The end of the 30-second commercial showed the date when the movie opens in theaters and encouraged viewers to purchase tickets.