Girls can now run the world AND run around the block with Beyonce's new activewear line.
Following the lead of Kanye West and Kate Hudson, Beyonce is getting into the so-called "Athleisure" business, challenging athletic companies such as Nike, Adidas and Under Armour with her own fitness line dubbed "Ivy Park."
The singer touted her new brand online Thursday, with photos and videos of her modeling the collection of swimsuits, tops, sports bras, leggings and other gear. Ivy Park will go on sale April 14 at high end retailers such as Nordstrom, TopShop and Hudson Bay.