The success or failure of an NFL franchise often rests on the shoulders of the team's head coach. The ultimate goal for any franchise's front office is to hire a head coach who can balance on-field and off-field responsibilities, and build a winning roster and playbook. The Cardinals have been in business for 100 years and have bounced around cities. They began as the Chicago Cardinals from 1920–59, then the St. Louis Cardinals from 1960–87, then the Phoenix Cardinals from 1988–93, and finally as the Arizona Cardinals since 1994. While their success has been limited, the team has hired several prominent head coaches.