Bella Mir, the daughter of former UFC heavyweight star Frank Mir, has entered UFC into the world of name, image and likeness by following her father’s footsteps.
UFC reportedly signed Mir as its first NIL representative, according to ESPN. Mir is a freshman at the University of Iowa and competes on the program’s women’s wrestling team.
The 19-year-old is currently 3–0 as MMA fighter, winning two fights at iKon Fighting Federation events and one at Xtreme Fight Night. Mir’s deal is the first of its kind for UFC, and it is not certain if UFC will sign additional college athletes to NIL deals, nor would the deal necessarily lead to an athlete fighting with the promotion.