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Behind the Redesign of the Kobe Bryant Trophy

Since March of 2020, around 20 employees from various departments in the NBA office have met nearly every Friday at 9 a.m. to discuss awards. They don’t gather to debate the merits of who should be the league’s MVP or Rookie of the Year, but instead focus on the tangible reminders of player achievements: trophies. Now, after nearly two years of reimagining some of the league’s hardware, their efforts will be on full display.

On Thursday, the NBA plans to unveil revamped designs of seven trophies that will be handed out during the upcoming All-Star weekend in Cleveland.