Jordan Brand has unveiled New Orleans Pelicans superstar Zion Williamson’s first signature sneaker and apparel line. The Zion 1 marks a new era for Jordan as Williamson represents the brand’s first Gen-Z signature athlete on a talented roster that includes Luka Donu010diu0107, Jayson Tatum, Russell Westbrook, Bradley Beal and Caris LeVert.
“Words can’t really explain it. As a kid you just say it to put in the atmosphere like ‘hey I want my own signature shoe’, but as you get older you see it is tough to get your own signature shoe,” said Williamson. “Things have to really go your way and I just want to thank Jordan Brand for the opportunity because I don’t think it has hit me yet.