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Battle for the logo: How NIL is changing the relationship between donors and universities

They are all quick to acknowledge that among a list of problems facing the world today — or even their favorite football team — the fate of Mississippi State’s old “Interlocking MSU” logo doesn’t rank particularly high.

Yet they are Bulldogs supporters, locked in a rough year (2-9) heading into Friday's Egg Bowl as a nearly four-touchdown underdog against their rival, Ole Miss.

As such, they wistfully recall better times, such as the 1990s, when Jackie Sherrill — “Coach Jackie” — made them a regular in the top 20. Sherill’s teams wore the interlocking letters of M, S and U.