Steelers' wide receiver Antonio Brown is the latest NFL star to get his own music video for Madden '17.
In the video, Brown shows off his vocal range while singing a parody of The Weeknd’s “I Cant Feel My Face."
"I can't stop my end zone dance and moves, when I shake it, they can't take it," sings Brown.
EA Sports has taken a unique marketing approach by featuring singing NFL stars in their latest Madden campaign, including Patriots tight end Rob Gronkowski, who channeled his inner Jon Bon Jovi to sing "Catching with Flair.