Olympic logos are generally hit-or-miss things. Design geeks hold several past identities dear, among them the visuals for the 1968 Mexico City Games and the 1964 Tokyo Games.
The logo for the 2016 Olympic Summer Games in Rio, created by Brazilian agency Tatíl Design, is “inspired by the harmonic diversity and contagious energy of Brazil’s people and Rio de Janeiro’s exuberant nature.”
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The 2012 Summer Olympic Games in London was fronted by a logo that was roundly mocked (do a Google search for “Lisa Simpson 2012 London Olympics” for a small sampling of snark).