Fearing that a continuing dispute will prevent 900,000 local Comcast customers from watching regular-season Yankee games, the Yes Network is beginning a campaign Wednesday to try to persuade affected fans to switch to providers like Verizon Fios and DirecTV.
“We’re telling people that this isn’t going to settle,” Tracy Dolgin, the president of the YES Network, said in a telephone interview. “Hope is not a strategy. You have to find another provider.”
Comcast dropped YES from systems in New Jersey, southern Connecticut and Scranton, Pa., in mid-November, depriving customers of Brooklyn Nets games and various Yankee and Nets programs.