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A.J. Brown went viral for reading a book on sideline of Packers-Eagles. But his story explains why Philly is advancing in the NFC playoffs

PHILADELPHIA — As the Philadelphia Eagles mounted a two-possession lead halfway through the fourth quarter, A.J. Brown took his seat on the sideline bench and reached to his right.

Grabbing his well-worn copy of “Inner Excellence,” Brown thumbed to a bright yellow-highlighted, blue-underlined page of the mental skills book.

He began to read.

Yes: The Eagles' star receiver read from a printed book in the middle of a 2025 NFL playoff game.

“In the pursuit of extraordinary performance, it’s easy to succumb to anxiety and pressure, because so much is out of your control,” Brown read on page 2 of the mindset book by Jim Murphy.