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A viral moment in Sunday's wild-card matchup between the Philadelphia Eagles and Green Bay Packers has led to overnight success for self-help author Jim Murphy.
Eagles star wide receiver A.J. Brown was seen reading Murphy's "Inner Excellence" on the sideline during Philadelphia's win over Green Bay.
After photos and videos of Brown reading on the sideline went viral, "Inner Excellence" skyrocketed to No. 1 on Amazon's best-sellers list as of Monday morning, per ESPN.
"I was not expecting that.