NFL ratings continue to grow in the playoffs with the NFC and AFC Championship Games drawing almost 100 million unique viewers with an average of 49.6 million viewers.
ESPN's Adam Schefter noted the growth from past years:
Adam SchefterBoth games also rank as the two most-watched television programs since Super Bowl LV. Additionally, 60% of Americans using television in NFL windows on Championship Sunday were watching NFL games – the highest share for Championship Sunday on record.
The close games Sunday likely helped as the Cincinnati Bengals overcame a 21-3 deficit to beat the Kansas City Chiefs 27-24 in overtime.