View photo
BERLIN (Reuters) - German sportswear company Adidas <ADSGn.DE>, trying to muscle into Nike's <NKE.N> home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales.
Adidas said it would seek to build on its momentum by lifting promotional spending further in the fourth quarter. The company had said it would spend 13-14 percent of sales on marketing this year, compared with 10-11 percent for most rivals.
The world's second-biggest sportswear firm has scored with "Yeezy" sneakers designed by Kanye West and Manchester United <MANU.