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Adidas CEO says FIFA scandal not damaging its brand

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Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, …

BERLIN (Reuters) - The corruption scandal embroiling soccer's world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday.

"The image for our products have never been better so I am definitely convinced that the consumers clearly differentiates between us as a company and the brand and what's going on in FIFA," Herbert Hainer told a conference call for reporters.

Adidas has provided the World Cup match ball since 1970 and extended its partnership with FIFA until 2030 two years ago.