Never question the ability of a minor league team to get itself into the social media/legacy media cycle, although in this case it's reasonable to question the wisdom of an organization doing it by using alcohol to celebrate a brawl.
The Double-A Frisco RoughRiders plan to sell a drink named in honor of Rangers second baseman Rougned Odor. It's called Rougie's Red Punch, and the ingredients, according to The Associated Press, are fruit punch, an energy drink and something (the alcohol, more than likely) from Odor's native Venezuela.
For $5.15 (May 15 was the date of the fight), adult fans can consume 12 ounces (12 being Odor's uniform number) of the stuff.