1. Sports fans are beyond thirsty for anything new right now. Just look at the ratings for the NFL Draft, The Last Dance and The Match 2, which drew 5.8 million viewers for Turner on Sunday, making it the most-watched golf match ever on cable.
It's not rocket science to realize, people trapped at home = high ratings. Sports fans will take anything and networks are playing into that. ESPN is actually airing some Peloton competition this weekend.
I said in yesterday's Traina Thoughts that some network should take a page from The Match and create a wiffle ball competition involving athletes from all sports.