The road to this year’s Final Four runs through the small city of Pottsviile, Pennsylvania.
Pottsville, located in the heart of the anthracite coal region of eastern Pennsylvania, is home to D.G. Yuengling & Son, America’s oldest operating brewery. It’s also home to Joe Bosack & Co., the firm responsible for this year’s Final Four logo, which represents but a single component in an entirely new NCAA championship identity system.
MORE: A history of the Final Four logos |
Joe Bosack has developed nearly one hundred identities for colleges and universities over the past two decades, as well as logos for the SEC and ACC.