DALLAS — Within the third-floor convention space of the Omni Hotel, SEC banners cover the walls during the conference’s annual media days.
Plastered on one is the league’s iconic pinwheel of school logos. On another is a reminder of the SEC membership count: “Now, 16 strong,” it says. And on a third surface, the largest and most elaborate wallpaper stretches from floor to ceiling displaying the league’s trademark slogan.
It just means more.
While the catchphrase is mostly rooted in the conference’s passionate fan bases, in the impending era of athlete revenue sharing, it holds a most fitting significance: It means more money, a lot more.