"We must win. We will win. Win is the name of the game."
Those were the famous words of a then 46-year-old Arkansas oilman named Jerry Jones, who spoke that exact line in 1989 during his introductory press conference after purchasing the Dallas Cowboys for $140 million.
For a brief, joy-filled period, Jones was prophetic. But since their strong, multi-year honeymoon period, the playoff wins have evaporated for the Cowboys. The words of affirmation have remained though, for 30 years, going from being inspirational to irritating for the fanbase.
The feeling of coming up short every year has left fans frustrated, including three-time Grammy award-winning singer, songwriter, and TV personality Kelly Clarkson, who, via Us Weekly Celebrity and Entertainment Magazine, spoke on the owners influence that has led to the constant disappointments year after year.