Winning your conference is very important in the era of the expanded College Football Playoff.
The top four conference champions will receive byes to the second round of the 12-team postseason. With just four power conferences remaining following the demise of the Pac-12, a league title is essentially a guaranteed off week.
With the 2024 season quickly approaching, here's a look at the Big 12 — a conference that looks to be extremely deep, even if it doesn't have a top-tier national title contender.
[All power conference previews: ACC, Big Ten, Big 12, SEC]