A popular stat for fantasy baseball owners over the last decade is BABIP (Batting Average Balls in Play). This stat isn't a good reference point for determining a player's batting average. Each player in baseball has their skillset and baseline for BABIP. Like batting average, this stat can have a wide range from season to season for each player. What looks suitable for one player in one season may be bad for another player in the same year.
The bottom line for me is that if a player hits the ball hard, he will get more hits. With poor contact, a hitter will make easier outs.