Every season fantasy football owners have to deal with disappointing years from players that they drafted. When one of your early draft picks don't live up to expectations, they can tank your season. I've said it for years: Fantasy owners are too romantic when it comes to players in which they've invested.
What I mean by that is, when an owner is let down by a player, they tend not to draft that player again. When that happens, players coming off a poor season end up with plummeting in drafts and their average draft position (ADP) suffers. Eventually, these players become value options as the masses downgrade that player.