The WNBA has never been more popular. Fans packed arenas this past season as rookie stars Caitlin Clark and Angel Reese became household names. TV viewership skyrocketed. And the league has primed itself for more with a media-rights deal that will pay out $200 million annually for 11 years.
It’s a dramatic turnaround for a league that struggled to bring in revenue during its first two decades. And the clearest sign that “the W” has turned a corner may be the avid interest in its next expansion team - in a city yet to be announced.