The USC brass made it resoundingly clear its expectations of the program by firing Clay Helton after the season’s second week.
USC fired its third straight coach in the middle of the season, ending Helton’s tenure after getting blown out by 17-point underdog Stanford.
The school released a statement that essentially declared “CHAMPIONSHIP OR BUST” in all caps. “Our university and its leadership are committed to winning national championships and restoring USC football to glory” is the takeaway from what athletic director Mike Bohn released with the news.