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Q and A: Toledo AD Bryan Blair discusses revenue sharing, UMass, and Glass Bowl naming rights

Related Topics: Claudia Ann Wilken

There’s been one constant in intercollegiate athletics over the past five years: change.

Name, image, and likeness, the transfer portal, and conference realignment have caused significant upheaval and uncertainty for athletic directors, coaches, players, and fans.

And 2025 could feature the most transformational change yet — direct payments to athletes via revenue sharing, part of the House v. NCAA settlement. In April, Northern District of California Judge Claudia Wilken is expected to rule in favor of revenue sharing, ushering in a new era on July 1.

Each athletic department would be eligible to share money with every player in its department annually.