Ohio State coach Ryan Day made headlines on June 2 when he said the Buckeyes need $13 million per season to keep their roster intact.
A NIL Collective named Friends of Rocky made up of University of Toledo football donors is setting the market rate in the Mid-American Conference.
$1 million.
“That may be a reach, but you need to have a goal,” said Friends of Rocky chairman Cleves Delp.
“If you think about it from 10,000 feet, I personally enjoy doing and building things that haven’t been done before. That combined with my friendship with Jason Candle and the University of Toledo football program, and seeing the changing landscape of NIL and the transfer portal, the world is changing.