University of Toledo football star Tycen Anderson is getting the word out on a locally developed financial literacy program. Offensive lineman Craig Long is the newest pitchman for Tony Packo’s Cafe. Quarterback Dequan Finn — known as DQ — just landed a 500-Blizzard-per-month deal with Dairy Queen.
OK, that last one isn’t true.
But it should be.
And, you never know, maybe it will be.
Welcome to the free-market new world of college athletics.
More and more, student-athletes are benefiting from their prominence in their communities, free now to sign endorsement deals and otherwise cash in on their name, image, and likeness (NIL).