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Briggs: OK, will stubborn MAC coaches really never learn with Toledo men's basketball?

Fool ‘em once, shame on the Toledo men’s basketball team.

Fool ‘em once … a year … every year, well, shame on the Mid-American Conference coaches.

In what has become a running gag, the preseason league poll came out this week, and the Rockets — the only program in the country that has won their last four regular-season conference championships outright — are not the favorites.

What else is new?

It is a commitment to the bit as trivial as it is amusing.

Each season, Toledo loses its best players — to graduation, the sugar rush of NIL riches, the NBA — and, each season, the other coaches put their hands back on the stove top and pick someone else to win the league.