What if college football programs could be bought and sold on the open market as if they were NFL franchises?
What would they be worth?
A new study published in the Wall Street Journal attempts to answer just that question.
Take the hometown team, for instance.
I think I saw the listing in the classifieds the other day:
FOR SALE: University of Toledo football; Price: $28 million; Built: 1917. A once-in-a-lifetime investment opportunity. With a rich history, prime location, and a passionate fan base, this program is ready for just the right buyer to take it to the next level.