TOLEDO, Ohio –Vice President and Director of Athletics Bryan B. Blair today announced the addition of Blaine Fridrick as the first-ever Associate Athletic Director for Creative Services and Brand Strategy at the University of Toledo.
Fridrick has 19 years of experience in the field of graphic design and art direction, including 15 years in the NBA. He served as the senior graphic designer with the Cleveland Cavaliers from 2009-21 and as the art director for the Houston Rockets since 2021.
"The addition of Blaine to our team represents a major step towards our goal of elevating our Toledo Athletics brand," said Deputy Athletic Director Al Tomlinson "He is an award-winning creative with a unique set of skills and a vision that sets him apart from others in the industry.