Six years after returning to his alma mater in what appeared to be a perfect fit, Kliff Kingsbury is out at Texas Tech.
Tech athletic director Kirby Hocutt has to find someone who could do what Kingsbury could not. The Red Raiders had experienced three straight losing seasons under Kingsbury - including 5-7 this season after Saturday's loss to Baylor -- and struggled against Big 12 opponents, going 19-35.
Hocutt sent a strong message at a Sunday afternoon press conference after Kingsbury's firing.
"We will be elite in football again," Hocutt said. "I guarantee you, we will be elite in football again.