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The price to play: How much Texas Tech spends to put on football games

The 100-foot video board and stadium lights shine onto the field as Texas Tech students and alumni arrive at Jones AT&T Stadium.

Fans are eager to cheer the Red Raiders on as they enter the 175,000-square-foot facility. And, Tech employees and contractors stay busy, working behind the scenes to make sure the logistics of each game is flawless.

From security and medical crew arriving at Jones AT&T Stadium hours before kickoff to cleanup crews making sure the stands return to pristine condition, Tech anticipates spending nearly $1 million this season on event management alone, according to information provided by Bobby Gleason, senior associate director and chief financial officer at Tech’s Athletics Business Office.