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The Film Room - The Zone Scheme, Read Option, And Why They Work For Texas Tech

Under Kliff Kingsbury, the Texas Tech running game has been taken to new heights. Not exactly what you expected to hear when talking about an Air Raid coach, huh? Well, we've had a thousand yard rusher for the past two years, and it's been successful because of the way Kliff uses what he has.

The Read Option has exploded in popularity across the college football landscape largely thanks to late 2000's Oregon. The Ducks used varying reads and a hurry-up tempo to force defenders to think instead of react, and in that split second that it takes to think, their elite speed is already up the field.