Add SMU or face the consequences, Bowlsby.
The Big XII is at an extreme crossroads as we speak. It's not exaggeration to say that if we don't expand, we will very literally die. As much as I love surfing (I've never surfed a day in my life) and the general beauty of PAC-12 country (I hear Oregon is kinda cool?), I would literally die among all those Prius driving, "Coexist" religion sticker having, dread sporting, pot smoking hippie liberals roll tide. This route may seem inevitable, but Bowlsby can right the ship by bringing in SMU.
Bringing in SMU would establish Big XII dominance over the DFW market once and for all
Everyone knows that Dallas is the epicenter of culture.