Chris Beard has stated multiple times that attendance directly affects performance.
Need proof? Look at Kansas, a team that’s won more Big 12 regular season titles (12) than lost home games (9) in Bill Self’s tenure.
This season alone, an average of more than 16,000 fans have packed Allen Fieldhouse to watch the No. 3 Jayhawks play ball.
“Show me somebody in the top two to three in their league in attendance that doesn’t win at a high level, and you can’t,” Beard said. “We had a lot of objectives coming into this job in the spring and at the top of that list was to try to create a great atmosphere at our games.