Texas Tech basketball fans do not need a very long memory to recall a time when the game day atmosphere at United Spirit Arena was more like that of a mausoleum than a big time college basketball environment. But that trend has changed in recent seasons and head coach Chris Beard is determined to keep it that way.
One week out from Texas Tech’s next home game against rival Texas, Beard took a fantastically usual tactic to try to ensure the area is full on Wednesday.
According to Twitter (so take it with a grain of salt), Beard is offering to go as far as personally buying tickets for fans.