Offensive production has been synonymous with the Big-12 for decades now and continues to be the staple of the conference.
Texas Tech vs Oklahoma in 2016 is a key example of that, with barely any defense being played in a 66-59 Oklahoma win. Last years heartbreaking 63-56 loss to Texas was more proof that you can even lose games in which you put up 40+ points in this league.
The two times that Tech did that last year both resulted in close losses. That just goes to show you that one turnover or even a drive that ends up in a field goal could be the difference no matter how many points you score.