When your head coach is on the proverbial hot seat, it feels like every game is potentially the most important in recent memory. Such has been the case for the Texas Tech football team in 2018 as Kliff Kingsbury continues coaching for his job.
But while Kingsbury’s fate will not be solely determined based on what happens tonight, the importance of beating Texas at Jones Stadium must not be understated. The most glaring flaw on Kingsbury’s resume has been his inability to win games in Lubbock, which was once the most feared destination in the Big 12.
Kingsbury is just 18-17 overall at Jones Stadium since 2013.