One of the most frustrating aspects of college football, especially for Big 12 and Texas Tech football fans, is the unpopular manner in which kickoff times are determined and announced. The Big 12’s television deal stipulates that the TV networks can wait until 13 days prior to kickoff to announce kickoff times (and in certain cases, the networks can delay the announcement until just six days prior).
Last year, Texas Tech had eight games kickoff at the wildly unpopular time of 11 am angering the majority of the fan base and deterring a large number of fans from supporting the team in person.